I was genuinely hooked by the new single ‘Run It’ from Norwegian artist Fig Tape. He’s the writer, frontman, and producer, and that sense of freedom comes through from the very first seconds. A crisp northern chill runs over the skin at the start, followed by a lo-fi guitar, topped with a soft layer of electronic dust.

Fig Tape already scored big with ‘Miracle’ and earned support from Zane Lowe, but ‘Run It’ takes that drive up a notch. This track lays the groundwork for his upcoming album ‘Forcefed Serenity’ and puts him firmly in the running for a top spot in Scandinavian indie. And when it comes to the new single, the magic lives in the little details.

The bass sits dead center in the stereo field, holding the whole structure in tension, while the chorus is carried by a floating synth layer that expands the track’s space. Fig Tape works pauses with precision, letting the sound drop into brief silences after each chorus. The vocals stays raw, so the lyrics about searching for oneself and the fear of loss leave an honest impression.

After several repeats, I’m left with a blend of light nostalgia and a rush of energy. ‘Run It’ puts the day’s chaos on hold and shows that in the middle of it all, you can catch a sense of direction and make the right choice. Early Foals and recent Sam Fender releases have given me similar emotions, though Fig Tape adds the cool air of Norway and his own personal sincerity.

I’ve already listened to ‘Run It’ a dozen times, and with each play new details reveal themselves, the quiet background at the end of a verse, the barely audible breath before the bridge, the gliding guitar chords, the intimacy between the lines. I am sure ‘Run It’ will settle into the playlists of those who value indie energy and thoughtful sound. I recommend turning the volume up, opening the window, and letting this music take over the street. Fig Tape shows that three minutes of pure drive are enough to feel the road under your feet again and believe in your own courage.

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