“Cœur Wanted” is a conceptual work that immediately declares Jeremie Soyan’s serious artistic ambitions. The project delves deeply into the story of a young dreamer – a young man with grand ambitions to become famous, but his parents consider his dreams unrealistic and send him to the strict Catholic school of Oswan. What begins as a story about discipline and order quickly transforms into something far darker and more complex.

“Cœur Wanted” is the story of a young man who dreams of becoming famous, but his parents think his dreams are nonsense and send him off to a Catholic school with harsh discipline. Sound familiar? I dare say many of you will recognise yourselves in this story. But the most interesting part is that it’s an entire concept with a music video, with a carefully thought-out storyline. An open letter to all those who have been bullied, misunderstood, rejected. And you know, when I first heard about this project, I thought: “This is serious subject matter.” For a debut work, this is an incredibly mature and thoughtful approach to storytelling through music. Today we shall discuss how Jeremie Soyan decided upon such an ambitious first project, the creative process behind this work, and how he approached such serious themes as bullying and misunderstanding. We shall also explore the message of hope he wishes to convey to all those who have ever felt rejected.

photo by Marie Iman Maggie

Hey Jeremie! There’s a moment a lot of people go through—especially those who don’t fit into tidy boxes. Maybe you’re too curious, too intense, too creative for the system around you. And when that happens, people start responding with rules, structure, control. Listening to ‘Cœur Wanted’ feels like walking through that exact kind of pressure. The school, the expectations, the quiet resistance—it’s all there, vivid and specific. When you wrote this track, were you stepping back into that younger state of mind and writing from the inside, or was it more about looking at it from a distance, with perspective you’ve gained since then?

 I worked on this track based on personal things that happened to me, but I definitely exaggerated the actions that were taking place. I also took inspiration from the kind of series that I’m watching. I feel like the universe of Cœur Wanted is strongly inspired by The Glory & Girl From Nowhere (both series on Netflix) because I felt connected so emotionally to those series that it affected the vision I had for the visuals of Cœur Wanted.

You created a whole world around ‘Cœur Wanted’—tight structure, clear symbols, and an undercurrent of control. The Catholic school isn’t just there to move the plot forward; it carries weight, atmosphere, and tension. Oswan sets the tone for everything that unfolds. What does that school represent to you personally?

Oswan School really represents oppression and the school is definitely more than a school. It’s more of an idea, you know, and I feel like I really personified the school because for me it wasn’t just about the school system, it was more about the ideas that Oswan was pushing onto me and onto the people that exist in that universe.

The way ‘Cœur Wanted’ moves between alternative pop and rap—it’s sharp, confident, and completely uninterested in playing it safe. There’s urgency in how it shifts, like genre rules were never even part of the room. When you were building the track, what drove those switches in tone and texture? Were you chasing contrast, tension, release—or was it more instinctive, following wherever the emotion pulled you?

I’m someone that really likes to mix things. I’m the type of artist that cannot be cropped into one picture but I will always try to refine that picture. For me, I feel like a fish in water when I’m doing Pop/Rap and I feel like it just came from the way that I’m listening to music. I’m really inspired by artists like Nicki Minaj & Doja Cat… and I feel like I just shape my music into the format that I love.

There’s something strange about how personal the track feels, while at the same time it talks to a whole crowd—kids who’ve been pushed down, misunderstood, boxed in. Do you see yourself as someone trying to comfort, provoke, or wake people up? What kind of emotional reaction do you hope your songs create in the long run?

I’m someone that loves to say a message, but I feel like sometimes I am the worst messenger because I can’t define what I’m trying to say and I don’t try to provoke people. I just try to express things and if it makes people happy, or they do relate to it, then I’m more than grateful. In the long run, I wish that my song will be a message of hope because I feel like, even if it is sad and even if it is really emotionally strong, I feel like it’s a song that people can find pride & courage in, and that people should never be scared to sing about their trauma because that’s what makes them stronger than what they think they can be.

photo by Marie Iman Maggie

The music video reads like a psychological short film. Rules, rebellion, surveillance… it’s all very Orwellian in a teenage diary kind of way. When you direct or conceptualize your visuals, are you starting with mood, with story, or with sound?

The story & the mood just came together when I wasn’t even done with the song yet and it actually was a little bit different from what it is now, but I feel like every moment that I wanted to be in the visuals came to life, and I’m so glad for that because, you know, I was stressing over how I was about to put the song into images because I didn’t have the funds that I wanted to, but now I am satisfied with what I did and I wouldn’t change the music video for anything else.

 You’re 23, born in Guadeloupe, now based in France—two places with completely different energies, environments, and expectations. A move like that leaves a mark. It shapes how you see things, how you listen, how you express. It gets into the music, whether you invite it in or not. When you sit down to create, how do those two worlds speak through you?

When I create, I feel like I am leaving a part of myself because the part from Guadeloupe is not showing in my music as much as I wanted, but it’s just that I don’t think about it when I create, so I try my best to mention it even if the sounds from where I’m from aren’t even present in my music. I think that I have to work on it because I feel like it will be super dope to mix both worlds together and to find a way to bring every part of me into one.

Right now the music world’s in a strange place—algorithms driving discovery, playlists shaping attention spans, and artists juggling content like they’re in five jobs at once. It’s loud, fast, and always shifting. As someone navigating this scene independently, how do you see the current state of the music industry? Does it feel like something you can work with?

For me, the music industry is a beast and you have to know where you want to belong. Do you wanna be eaten by the beast or do you wanna eat the beast? And it is a strong image because I feel like you cannot be soft and naive when you’re stepping into the music industry, and as an independent artist, I got it, but I feel like I didn’t enter the music industry yet. I feel like I’m standing by the door and once that door opens, I don’t know if necessarily I could work with it, but I feel like I want to make a mark for myself and I just want to have the creative freedom that I know some artists don’t have.

You’re speaking to a lot of listeners who might see parts of themselves in ‘Cœur Wanted’—especially those who’ve felt unseen or unheard. Do you ever feel a sense of responsibility with that? Or do you try to keep the process personal and let meaning come after?

I’m not trying to be the people’s savior but I’m just trying to tell my personal stories, and if it resonates with a lot of people, that just means that I’m doing a great job and I will keep on doing it, but I just feel like I’m not obligated to have this responsibility but I still care about it.

What are your plans for the rest of the year? More releases, performances, collaborations—what’s in motion, and what are you aiming to build as this chapter unfolds?

I will definitely focus on Cœur Wanted, you know I have some remixes I’m working on. One in particular with another independent artist; by the way, she’s my friend. Her name is Marie Iman Maggie and she’s been super supportive of my music career, so I feel like I had to return the favor. I’m also working on my first EP but, you know, I don’t want to do too much. I just want to take my time, have fun with it and bring it to the world when I feel like I’m ready.

What’s been fueling your creativity lately? Any strange habits, unexpected sources of inspiration, or moments where the idea for a song hit you out of nowhere and made you stop everything to write?

I’m always thinking about a melody. I’m always thinking about songs. I’m always thinking about lyrics whenever I’m at school, work, or home… I really think about music everywhere. Personally, I don’t have like a spark, you know, or a secret place. I feel like it just comes naturally to me and I feel like when you are a creative person you don’t have to force it.

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