Standing out on stage through one’s talent, and even more so in pop music, is a challenge, it’s boldness, it’s true art. Here, natural talent is genuinely necessary, along with some mad persistence to captivate listeners and remain in their hearts for a long time. Aaron Amir has succeeded in this brilliantly.

He’s only 24 years old, but he has already gained a certain fame, released his debut album, and fills venues at local concerts. For many people who are just starting in music, he’s a living example of how one must work even under the most difficult conditions. After all, he doesn’t come from a well-off family, as one might initially think. He was raised by his mother alone, which forced Aaron Amir to work hard and persistently from childhood in two directions: management and music. The former still takes up much time and energy, but Aaron still finds opportunities to fully pursue his beloved craft. He demonstrated the full seriousness of his love for music in his first debut album “Always Be Mine“. And now his new second album ‘AMIR‘ actively continues to confirm that reaching the heights is possible!

photo by Mateo Harrat

‘AMIR’ is a combination of energy, passion, a touch of struggle in the music, contrasting tracks in sound, and soft vocals, which makes you listen to the album several times, and even… move to the beat of each track. In essence, precisely this combination is the core and highlight of the album, uniting all tracks into one whole.

The album contains 10 tracks in total. Each of them is a whole world, a separate complex theme. Yes, one could say that all the themes raised have been explored by other singers, and they’re difficult to view differently. But Aaron managed to solve this task, to “present” them, and did it in such a way that even a sophisticated listener would be interested in re-listening to the tracks. Aaron Amir fully reveals all themes in the album through his vocals, artistic vision, and unexpected musical combinations. I particularly want to highlight the following songs, which are definitely worth paying attention to:

Track “AMIR” opens the album. In essence, it’s a musical cocktail in which energetic pop music and rap performance blend organically. Aaron Amir’s vocals in this track are like a swing. First slightly sharp, attracting and holding attention, and then soft, tender, with a smooth transition to sharper performance.

“Leo Love” is the complete opposite of the first track. “Leo Love” is distinguished by a peculiar softness, tenderness in both music and vocals. Such a song is an excellent solution either for a romantic evening or for a peaceful end to a difficult working day. Amir’s vocals in this track are characterised by smoothness, and all this allows you to fully immerse yourself in a peculiar romantic atmosphere or tune in for good rest with a book.

“Attitude” is bright, energetic, and full of contradictions. Aaron Amir fully revealed the title of this track through music and his vocals. On one hand, there’s energy and slight sharpness characteristic of rap performance. Such a cocktail makes you look at relationships differently (smooth and calm ones never exist), and remember those good moments that happened in life—that is, the track makes you re-evaluate them and agree that they are pearls in life that shouldn’t be forgotten.

photo by Mateo Harrat

Definitely worth listening to is “Money Up“—bright and dynamic, filled with club rhythms, making you dance and forget about problems for a while. “Love Or Insanity” is a peculiar dynamic whirlwind. Although its echoes may long continue to sound in your head, and your body will involuntarily move to the given rhythm. Even the melody’s slowdowns are perceived as the next stage for continuing the dance. In this track, Aaron Amir’s vocals don’t soften the “edges”, but on the contrary, emphasise and even make everything sharper in places.

But “You And Me, Never” differs from all the tracks mentioned above. It’s full of pain and sadness. Your heart literally stops from the first seconds of listening. But credit must be given: Aaron Amir revealed the theme in such a way that emotions don’t cross the line between soul torment and hysteria. Everything is in moderation. Although the track is sad, you can feel strength in it that makes you push negative emotions aside and perceive the situation more calmly.

After listening to AMIR, one can say one thing—Aaron Amir is a find in the musical world! And it’s not only about his biography, but about how much strength and emotion he puts into his music. Honestly, these days it’s bloody hard to find artists who actually mean what they sing. Everything’s so polished, so fake. But Aaron… you can actually hear him living through every song. That’s what’s missing nowadays—real people making real music about real struggles.

Each of his albums, and especially the new album, is an epic, or if you will, small treasures that lodge in the heart and soul, and at the same time, these are recordings that carry weight. And what’s not insignificant is that all this clearly demonstrates: Aaron Amir managed to shine brightly where competition is very high. This means that others can also overcome all difficulties on their path. ‘AMIR ‘definitely falls into the “favourites” category and will be frequently listened to in those moments when hands drop and inspiration with motivation run off somewhere.

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