Creativity is born in a collective. It absorbs the scents of childhood, the voices of neighbors, music from an old tape recorder. Recording is a compromise between what you heard and who you are. Sound is charged with history. Voice carries the echo of previous voices. What we call originality is actually a clever recombination of everything that once entered our ears.

Adam Camm’s creativity embodies this principle with striking clarity. His childhood was saturated with the sounds of glam rock. His father’s extensive vinyl collection, dedicated to glam rock, served as a fundamental text through which his artistic consciousness developed. As Camm himself acknowledges, these very records sparked his first touch on the guitar, propelled the trajectory of technical refinement that would span decades. Through successive collaborations with various bands, Camm accumulated knowledge, experience—well, you know, all that unromantic infrastructural knowledge necessary for independent album releases and concert organization in the modern music business.

Yet geography played a role equal in significance to his family heritage. London, the city where Adam Camm lives and works, has become the second workshop of his creativity. It is a place where centuries-old traditions and avant-garde currents intertwine, where Victorian architecture neighbors experimental clubs, where history meets innovation in every sphere of life. It is hard to find another city on the planet where such an interweaving would be so natural. This balance—this constant dialogue between old and new—permeates every dimension of Camm’s creative output.

Camm released his debut full-length album Mirror, Mirror in 2023, and it was quite promising. Now, his listeners are greeted with a new solo record, modestly titled simply Adam Camm—or EP2, if you prefer. A four-track meditation that synthesizes retro-formalism (specifically, the linguistic structures of the 1960s and 1970s) with deep psychological reflection.

“Word To The Wise” opens the record. Right away you’re thrown into this old film fantasy—everything’s light and full of hope about some perfect future where nothing goes wrong. The melody’s got this dual thing going on. One second it’s pure cheerfulness, the next these voices slip in, making everything feel slightly off, almost unreal. Like someone’s whispering to you from somewhere you can’t quite see. These moments are quick but they grab all your focus. Camm’s voice comes through with serious energy, pulling you forward from start to finish. The whole thing feels like a conversation between him and you, where he’s laying himself bare, looking for something genuine back.

Camm’s vocal performance throughout the track demonstrates considerable energy—a presence that simultaneously seduces and propels the listener forward from beginning to end. The track functions fundamentally as a dialogue between the artist and the audience, with Camm carrying out an act of radical transparency in pursuit of a genuine reaction. His voice becomes the primary mechanism of propulsion, and here, the instrumental foundation recedes into an auxiliary position.

“Average Love Song,” the second offering, envelops the listener in an atmosphere of deep tenderness from its initial moments. The melodic content sustains the elevated emotional register established by its predecessor, yet introduces a distinctly different affective texture—one characterized by romantic longing and reverie. Here the tempo slows; harmonic development acquires a quality that could be described as languid, even sluggish in temporal dilation. And here those strange interjections appear again. But here they sound like an old Christmas advertisement. Warm. Cozy. It brings a smile. Childhood memories. But at the same time it confuses. Why Christmas in a love song? By the end of the track, there remains a feeling that something didn’t quite fit together. But that’s precisely what makes it interesting.

“Whatever The Side”—the third composition brings a sharp contrast, like a cold stream of water after the relaxation of the previous two tracks. A powerful melody is like a gusty wind—it literally takes your breath away. Simultaneously, the melody serves as a backdrop for Adam Camm’s vocals, filled with a particular energy that won’t allow you to remain indifferent. Here he dominates, he narrates a story and tries to “cry out” to every listener. It is important to note: despite the abundance of despair in this track, Adam Camm keeps himself within the bounds of controlled emotion, never crossing the line where pain transform into uncontrollable hysteria. This demonstrates a high level of artistic mastery, for it allows the listener to grieve together with the performer, to analyze their own feelings and their causes, while maintaining emotional equilibrium without fully surrendering to tears.

“Plains Of Wyoming” concludes the EP with a tender and lyrical moment, filled with longing for a certain place and love for it. Guitar arpeggios, the sound of wind instruments—everything is executed in a retro style, which emphasizes the scale of Adam Camm’s attachment to this place. Listening to the track, an irresistible desire arises to visit Wyoming and to see with your own eyes the landscapes that Adam sings about. His voice is suffused with hidden tendernes, not force—it stops precisely at the point where these bright feelings remain sincere, avoiding an affectedness bordering on irritation. Such vulnerability draws the listener close, immersing them ever deeper into the atmosphere that the song creates.

The new EP embodies everything the best that a contemporary artist looking toward the past through the prism of personal experience can offer. This recording functions on two levels simultaneously.

For the older generation, this recording becomes a time machine, returning them to an incomparable retro atmosphere, where they recall everything bright and good that was in their past, laugh at their own mistakes, and make peace with them. For young people who never witnessed the golden age of glam and vinyl, the record presents a unique opportunity to obtain a genuine piece of that spiritual warmth that is so sorely lacking in contemporary music.

The vinyl edition is completely sold out, by the way. This means exactly what it means. Of course, it’s unfortunate that I didn’t manage to get it, but the fact itself speaks volumes. This is an indicator that cannot be faked. Adam Camm’s music touched something in people deeply enough to make them purchase a physical carrier. So yes, it may seem like an exaggeration to claim that this EP should be listened to as often as possible, yet Adam Camm’s music truly possesses therapeutic qualities, allowing one to free oneself from mounting emotional overload. EP2 creates a space in which a person is allowed to simply relax in a simple and heartfelt atmosphere, where no one will demand anything of them. In an era of digital noise and endless stimulation, such a gift seems simultaneously rare and necessary.

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