Oxygen1um’s “Frambuesa”: A Russian Producer Flirts in Spanish and Somehow Wins

The reggaeton in “Frambuesa” is served gently — this is not Daddy Yankee in 2004 (and thank god for that, honestly), it sits somewhere between a poolside and a balcony overlooking a sunset. The dembow is present, but in the mode of quiet seduction rather than assault. Layered over it is a vocal that exists on the same plane as the instruments rather than above them.

The track’s structure is commercial and wears that proudly. The hook arrives on time, builds, resolves, returns. It works. Spanish here functions as distance — I wouldn’t call it a language barrier, but rather a permission to be bolder than one’s native tongue allows. Passion sounds different in Spanish, and Oxygen1um understands this perfectly.

These days, pop inflected with reggaeton energy has long ceased to be the exclusive territory of Latin American labels — Bad Bunny broke the boundary, Justin Bieber tried, and Rosalía, as many know, rewrote the rules entirely. In this context, Oxygen1um enters an already warmed-up market, one whose audience has been trained on this sound and is ready to receive it from anywhere. “Frambuesa” makes smart use of that readiness — the track does not attempt to explain itself and most certainly does not apologize for its genre allegiances. It simply claims its space and stays there.

The rich red cover artwork is a continuation of the same logic. Intimacy is declared before the first beat drops.

For Oxygen1um“Frambuesa” reads as a deliberate step into commercial territory with a specific statement of intent: a summer track built to slot into any playlist between Don Omar and Maluma without looking like an accidental guest. Raspberry in the best possible sense — you eat one and reach for another. Highly recommended listening.


Natali Abernathy Avatar