Your New Parents bring together Heather Brown Dodge, Graham Dodge and Mark Jickling, whose connections to “Esquimaux”, “Half Japanese” and “Old Songs” place them within a loose family of indie and lo-fi rock.
Their single “Hallmark Town” draws on Americana and country, with a title promising domestic contentment, immaculate streets and a community capable of resolving its troubles before the closing credits. “Hallmark Town” is a pointed title for musicians from that world: a phrase promising domestic contentment, immaculate streets and a community capable of resolving its troubles before the closing credits.
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The word “Hallmark” does most of the damage. Applied to a real town, its sweetness acquires a faintly patronising quality, reducing years of shared experience to an attractive setting. You can admire the main street and still remember an argument outside one of its shops. A neighbour’s wave might express affection, obligation or the weary diplomacy of people destined to keep encountering each other. Your New Parents wrap it all in a warm, gentle country sound. I’d gladly recommend giving “Hallmark Town” a listen!
*The song was submitted via Groover. The editorial decision was made independently.
