OURBIRTHDAY Bring Funk, Sugar and Seven-Way Chaos to “SQUEEZY” A seven-member girl group arriving under a JYP Entertainment subsidiary carries immediate expectations.
OURBIRTHDAY meet that pressure with fluorescent energy, a playful concept and a debut single built to trigger movement within seconds. Formed by INNIT Entertainment, the group features leader CHO HYEJIN alongside KUK CHOROK, SHIN HYEWON, U, BABY, ACHIRAYA and KILALA.
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July’s pre-debut release “HUNGRY (Side A)” introduced their brightly coloured world. “SQUEEZY”, released on August 19 as part of their first single Our Birthday, gives that world a stronger musical centre.
The group’s birthday concept also lands clearly in the music video. OURBIRTHDAY treat ordinary life as an excuse for colour, movement and celebration, which matches the identity introduced by INNIT Entertainment.
*The song was submitted via SubmitHub. The editorial decision was made independently.
